AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
Outbrain is an online advertiser specializing in presenting sponsored website links. It is a premium discovery platform that connects marketers to their target audience through personalized recommendations on the world’s leading publishers. We use proprietary interest and behavioral data to capture audience’s attention all the way to inspiring their next action. The Improvado.io Outbrain integration will transform and load Outbrain data to your visualization tool, giving you access to raw customer data without developers.
Connecting Google Analytics to Improvado is simple and straightforward:
That’s it! Google Analytics is now connected and your data will flow into your visualization tool!