AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
DoubleClick Campaign Manager (DCM) is a web-based ad management system for advertisers and agencies. It provides a rich set of tools known as Trafficking for managing creatives and running ad campaigns. This page provides an overview of the Trafficking portion of the DCM/DFA Reporting and Trafficking API and describes general concepts and terms used in DCM.
Connecting Google Analytics to Improvado is simple and straightforward:
That’s it! Google Analytics is now connected and your data will flow into your visualization tool!