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About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

As a demand-side-platform, DoubleClick Bid Manager offers agencies, trading desks, and advertisers access to display ad inventory across ad exchanges, while using data to target the right audiences and placements and optimizing bids in real-time for maximum campaign performance.

Available Dimensions

Campaign
Campaign
Metrics
  • Billable Cost
  • Billable Cost (PC)
  • Clicks
  • Client Cost
  • Cost
  • Impress
  • Post-Click Conversions
  • Post-View Conversions
  • Reach
  • Revenue
  • Revenue (PC)
  • Spent
  • Spent (PC)
  • Total Conversions
  • Trueview Views
  • Video Completes
  • Video Pauses
  • Video Starts
Trueview conversion
Trueview conversion
Metrics
  • Total Conversions
  • Converted Views
  • View through Conversion
Trueview standard
Trueview standard
Metrics
  • Clicks
  • Impressions
  • Total Media Cost (Advertiser Currency)
  • Revenue (Adv Currency)
  • Post-Click Revenue from DCM 
  • Post-View Revenue  from DCM 
  • TrueView: Views
  • First-Quartile Views (Video)
  • Midpoint Views (Video)
  • Third-Quartile Views (Video)
Trueview standard ads
Trueview standard ads
Metrics
  • Clicks
  • Impressions
  • Total Conversions
  • Total Media Cost (Advertiser Currency)
  • Revenue (Adv Currency)
  • DCM Post-Click Revenue
  • DCM Post-View Revenue
  • TrueView: Views
  • First-Quartile Views (Video)
  • Midpoint Views (Video)
  • Third-Quartile Views (Video)
Lineitems pixels
Lineitems pixels
Metrics
  • Clicks
  • Impressions
  • Post-Click Conversions
  • Post-View Conversions
  • Total Conversions
  • Total Media Cost (Advertiser Currency)
  • Revenue (Adv Currency)
  • Hav Admission
  • Hav Contact
  • Reserve Now
  • Purchase Confirmation Pixel Passback
  • Get My Quote
  • Landing Page Retargeting
  • Lead Stage One
  • Lead Stage Two
  • Conversion – Contact My Agency
  • Conversion – Download PDF
  • Conversion – Contact Us
  • Conversion – Begin Booking Online
  • Conversion – Contact Us
  • Conversion – Begin Booking Online
  • Retargeting - ALL
  • Conversion – Contact My Agency
  • Page View - Internet
  • Conversion - Click to Call
  • Conversion - Order Now
  • Page View - Long Distance
  • Landing Page Retargeting
  • Page View - Why Switch
  • Page View - TV
  • Page View - Bundles
Device
Device
Metrics
  • Clicks
  • Impressions
  • Total Conversions
  • Total Media Cost (Advertiser Currency)
  • Revenue (Adv Currency)
  • Post-Click Revenue from DCM 
  • Post-View Revenue  from DCM 
  • Complete Views (Video)
  • First-Quartile Views (Video)
  • Midpoint Views (Video)
  • Third-Quartile Views (Video)
Creatives
Creatives
Metrics
  • Clicks
  • Impressions
  • Post-Click Conversions
  • Post-View Conversions
  • Total Conversions
  • Total Media Cost (Advertiser Currency)
  • Revenue (Adv Currency)
  • Post-Click Revenue from DCM 
  • Post-View Revenue  from DCM 
  • Complete Views (Video)
  • First-Quartile Views (Video)
  • Midpoint Views (Video)
  • Third-Quartile Views (Video)
DBM Creatives
DBM Creatives
Metrics
  • Clicks
  • Impressions
  • Post-Click Conversions
  • Post-View Conversions
  • Total Conversions
  • Total Media Cost (Advertiser Currency)
  • Revenue (Adv Currency)
Line Items
Line Items
Metrics
  • Clicks
  • Impressions
  • Post-Click Conversions
  • Post-View Conversions
  • Total Conversions
  • Total Media Cost (Advertiser Currency)
  • Revenue (Adv Currency)
  • Post-Click Revenue from DCM 
  • Post-View Revenue  from DCM 
  • Complete Views (Video)
  • First-Quartile Views (Video)
  • Midpoint Views (Video)
  • Third-Quartile Views (Video)
Creative Geo
Creative Geo
Metrics
  • Clicks
  • Impressions
  • Post-Click Conversions
  • Post-View Conversions
  • Total Conversions
  • Total Media Cost (Advertiser Currency)
  • Revenue (Adv Currency)
  • Post-Click Revenue from DCM 
  • Post-View Revenue  from DCM 
  • Complete Views (Video)
App/URL
App/URL
Metrics
  • Clicks
  • Impressions
  • Post-Click Conversions
  • Post-View Conversions
  • Total Conversions
  • Total Media Cost (Advertiser Currency)
  • Revenue (Adv Currency)
  • Post-Click Revenue from DCM 
  • Post-View Revenue  from DCM 
  • Complete Views (Video)

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

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  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

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